Customer Name: Owen Jones
Customer Demographic
- Age: 45
- Gender: Male
- Location: Western North Dakota
- Education Level: Bachelors in operations
- Occupation: Oil and Gas Operations Manager
- Income Level: $90,000-$150,000 a year
- Marital Status: Married
- Household Size: 4
Customer Psychographic
- Interests and Hobbies: Hunting, fishing, watching sports
- Values and Beliefs: Safety, reliability, efficiency, strong work ethic
- Lifestyle: Works long shifts, high responsibility, often on-call
- Personality Traits: Practical, decisive, risk-aware
- Motivations: Keeping operations running smoothly and avoiding downtime
- Challenges and Pain Points:
- Equipment failure
- Crew shortages
- Safety compliance pressure
- Needing dependable contractors fast
Behavioral Information
- Buying Behavior: Contracts services through trusted vendors, often repeat partnerships
- Service Usage: Uses ND Energy Services for staffing, field services, and maintenance support
- Online Behavior: Not highly social media driven, uses LinkedIn and industry contacts
- Customer Journey:
- Need arises
- Looks for proven contractor
- Contacts vendor directly
- Evaluates safety record and response time
- Signs service agreement
Goals and Objectives
- Short-Term Goals: Fill staffing needs quickly and prevent downtime
- Long-Term Goals: Maintain safe, cost-efficient production
- How ND Energy Helps: Provides experienced crews and reliable field support
Objections and Concerns
- Potential Barriers:
- Cost of service contracts
- Safety concerns
- Availability during peak demand
- Common Questions:
- “How fast can you mobilize a crew?”
- “What certifications do you carry?”
Influence Factors
- Influencers: Industry peers, safety managers, vendor reputation
- Media Consumption: Trade publications, LinkedIn updates, local industry news
Quotes and Real Life Examples
- Customer Quote Example:
- “We need a certified crew on site by tomorrow morning, downtime is not an option.”
- Real Life Use Case:
- ND Energy provides rapid response staffing during drilling or maintenance surges.
Source: