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Final Report: Digital Marketing Portfolio & Self-Promotion

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Course Overview This digital marketing course focused on building both foundational knowledge and real-world application skills. The overall structure combined theoretical concepts with hands-on projects, allowing me to not only understand marketing strategies but also apply them to real businesses. The course emphasized using modern tools like AI, analytics platforms, and content systems to simulate … Read more

Web Analysis Using GA4: Measuring User Acquisition, Engagement, and Demographic Performance

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Key metrics introduction (User acquisition, Page Views & Unique Page Views, Demographic details) Google Analytics 4 (GA4) provides useful data that helps explain how a website is performing and how users interact with content. For this web analysis, I focused on three important areas: user acquisition, page views and unique page views, and demographic details. … Read more

Google Review Analysis- Highlands Engineering

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Positive Review Analysis Review Collection Describe what you will do I went to Google Maps and searched for Highlands Engineering. I collected available positive reviews. Most reviews were 5-star ratings with little to no written feedback. Although written comments were limited, the high ratings still provide insight into overall customer satisfaction. Analyzing Positive Review First … Read more

Google Review Analysis- ND Energy Services

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Positive Review Analysis Review Collection Describe what you will do I went to Google Maps and searched for NDEnergy. I collected several positive reviews, focusing on 5-star ratings. Many of the positive reviews did not include written comments, but they still provide insight into customer satisfaction based on rating behavior. Analyzing Positive Review First Analysis … Read more

Using AI for Content Creating- Highlands Engineering

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Customer Persona Information Needed I will ask ChatGPT what information is needed to create a customer persona for Highlands Engineering Prompt Used: I want to create a customer persona for Highlands Engineering. What information do you need to create it? Describe What You Did After asking ChatGPT what information was needed, I provided the following … Read more