Final Report: Digital Marketing Portfolio & Self-Promotion

Course Overview

This digital marketing course focused on building both foundational knowledge and real-world application skills. The overall structure combined theoretical concepts with hands-on projects, allowing me to not only understand marketing strategies but also apply them to real businesses. The course emphasized using modern tools like AI, analytics platforms, and content systems to simulate real industry work.

Theoretical Knowledge Gained

Throughout the course, I developed a strong understanding of the digital marketing environment, including:

Digital consumer behavior and decision-making
Search Engine Optimization (SEO) fundamentals
Email marketing strategies and automation
Social media marketing and content planning
Integrated marketing communication concepts

These concepts helped me understand how businesses attract, engage, and retain customers online.

Practical Project Summary

One of the most valuable parts of this course was applying what I learned through projects. I worked on:

Building and managing a website
Creating detailed customer personas
Conducting SEO keyword research
Writing blog posts based on real customer pain points
Using AI tools like ChatGPT to generate marketing content
Creating image prompts and visuals using Leonardo.AI

These projects helped me connect theory to real marketing execution.

Key Skills Acquired

Through this course, I developed practical, job-ready skills such as:

Website management and content updates
Email automation and campaign setup
Google Analytics (GA4) data tracking
Google Search Console usage
SEO strategy development
Content creation and optimization

These skills are directly applicable to real marketing roles.

AI Tool Utilization Experience

AI played a major role in this course. I used:

ChatGPT for customer personas, blog writing, SEO, and strategy development
Leonardo.AI for generating visual content and marketing graphics

This experience showed me how AI can enhance creativity, improve efficiency, and support better decision-making when used correctly.

Data Analysis Capabilities

I gained experience analyzing real marketing data, including:

Google review analysis to identify customer sentiment and trends
Website performance tracking using GA4
Measuring engagement metrics like sessions, users, and behavior

This helped me understand how data drives marketing decisions.

Real Company Analysis Experience

I worked on real-world marketing analysis for companies such as:

NDEnergy
Highlands Engineering

For these companies, I:

Created customer personas
Analyzed customer reviews
Developed SEO strategies
Provided actionable marketing recommendations

This gave me experience thinking like a marketer solving real business problems.

Social Media Utilization

I used LinkedIn to share my work, build a professional presence, and network with others in the industry.

Through this process, I:

Created and shared multiple marketing-related posts
Practiced professional communication
Built connections with peers and professionals

Key Achievements and Insights

One of the biggest takeaways from this course was realizing how powerful AI can be when combined with human strategy.

Key insights:

AI improves efficiency but still requires direction
Data is essential for making informed marketing decisions
Understanding the customer is the foundation of all marketing
Content must align with real customer needs

LinkedIn Engagement

Number of Likes: 3
Number of Comments: 1
Number of Shares: 1

If any engagement came from professionals or companies of interest, that represents a strong accomplishment and validates the quality of the work.

Network Growth in LinkedIn

New Connections: 18

Company Contact

Any contact from companies: NCM Associates Sales Management messaged me on LinkedIn along with Purdue Global and College Pulse.

Google Analytics (GA4) Performance

(Jan. 12, 2026 – Present)

Total Active Users: 207
Total Sessions: 239
Total Engaged Sessions: 58

Future Application Plans

I plan to apply what I’ve learned by:

Continuing to build and improve my website
Using SEO strategies to grow traffic
Creating targeted content based on customer personas
Leveraging AI tools to improve efficiency and creativity

Contribution Plans for Target Companies

With these skills, I can contribute to companies by:

Improving their digital presence
Creating data-driven marketing strategies
Enhancing content marketing and SEO performance
Analyzing customer feedback to improve service and communication

Personal Growth

This course helped me grow from understanding basic marketing concepts to applying them in real scenarios. I now feel more confident in:

Using marketing tools
Creating strategic content
Analyzing data
Communicating ideas professionally

My goal moving forward is to continue developing my skills and pursue opportunities in digital marketing.

Portfolio Links

Acknowledgements

I would like to thank Black Hills State University and Dr. Sangbong Lee for providing the guidance and structure throughout this course. Their support helped me develop practical marketing skills and gain confidence in applying them.